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Influent Energy

Client

Influent Energy

Services

Brand Essence

Visual Direction

Logo Design

Visual Brand Guidelines

Web Development

Overview

A group of Kansas City engineers saw a gap in the solar industry market and knew they had the expertise to develop the most challenging distributed solar and storage projects. But without a name or brand, they weren’t sure where to start.

As a company that proudly challenged “utility group think,” we needed a unique and creative brand that set them apart from other emerging solar brands and spoke to the innovative nature of the newly formed company.

Our team crafted a complete brand that included a brand identity, image, and personality. We created a logo and brand guidelines, then used that to develop a website and sales marketing materials.