Visual Brand Guidelines
A group of Kansas City engineers saw a gap in the solar industry market and knew they had the expertise to develop the most challenging distributed solar and storage projects. But without a name or brand, they weren’t sure where to start.
As a company that proudly challenged “utility group think,” we needed a unique and creative brand that set them apart from other emerging solar brands and spoke to the innovative nature of the newly formed company.
Our team crafted a complete brand that included a brand identity, image, and personality. We created a logo and brand guidelines, then used that to develop a website and sales marketing materials.